How to Integrate Website with AdWords

What It Is: A code snippet used to connect your website with Google Ads (formerly AdWords).

How It Helps: The AdWords tag allows you to track and measure the effectiveness of your paid advertising campaigns. It enables you to track conversions, such as form submissions or purchases, triggered by users who click on your Google Ads.

Benefit: Helps you understand the ROI of your paid campaigns, optimize your ads for better performance, and increase the conversion rate by targeting the right audience.

Step 1: Set Up a Google Ads Account

1.1 Sign up for Google Ads:

1. Visit Google Ads and sign in or create a new account.
2. Follow the prompts to set up your account. You can skip campaign creation if just integrating.

1.2 Access Linked Accounts:

1. In Google Ads, click Tools and Settings (wrench icon).
2. Under Setup, select Linked Accounts to connect services like Google Analytics.

1.3 Create Conversion Tracking Tag (Optional):

1. Go to Tools and Settings > Measurement > Conversions.
2. Click + New Conversion and follow steps to create tracking for actions (e.g., purchases).
3. Copy the conversion tracking tag (JavaScript) provided.

1.4 Note Your Customer ID:

1. Your Google Ads Customer ID is at the top right corner of the Google Ads dashboard.
2. Copy it — you’ll need it for the HitMe panel.

Step 2: Integrate Your Shop with Google Ads in HitMe Panel

2.1 Log in to HitMe Panel:

1. Open the HitMe panel and log in as an administrator.

2.2 Go to Website > Analytics / SEO > Integrations:

1. In the sidebar, select Website > Analytics / SEO.
2. Click on Integrations.

2.3 Enter Google Ads Info:

1. Paste your Google Ads Customer ID into the relevant field.
2. If you created a conversion tracking tag, paste that JavaScript snippet into the conversion tracking field.

2.4 Save the Settings:

1. Click Save to apply.

Step 3: Set Up eCommerce Tracking and Campaigns

3.1 Enable eCommerce Tracking (Optional):

1. In Google Analytics, go to Admin > View > Ecommerce Settings.
2. Toggle Enable Ecommerce ON to track purchases and revenue.

3.2 Create Google Ads Campaigns:

1. Use Google Ads to create Search, Display, or Shopping campaigns.
2. Integration allows tracking user actions like clicks and conversions for optimization.

3.3 Set Up Remarketing:

1. Create remarketing lists in Google Ads to target visitors who didn’t convert.

3.4 Monitor Conversions:

1. Track conversion performance under Conversions in Google Ads.

Step 4: Verify Integration and Performance

4.1 Verify Conversion Tag:

• Use the Google Tag Assistant Chrome extension to ensure tracking tags fire correctly.

4.2 Check Conversion Data:

• In Google Ads, verify conversion actions are being tracked under Tools and Settings > Conversions.

4.3 Monitor Campaign Metrics:

• Track CTR, CPC, ROAS, and other metrics to optimize campaigns.

Step 5: Troubleshooting

5.1 Check Conversion Tag:

• Ensure the correct conversion tracking code is pasted in HitMe’s Integrations.

5.2 Verify Pixel Firing:

• Use Tag Assistant to confirm tracking pixels are firing.

5.3 Confirm Customer ID:

• Double-check the Google Ads Customer ID is correct.

5.4 Check Campaign Status:

• Ensure campaigns are active and budgets are sufficient.

Step 6: Optimize Your Campaigns

6.1 Leverage Conversion Data:

• Use Google Ads and Analytics data to improve targeting and ad copy.

6.2 Run A/B Tests:

• Test different ads, landing pages, and bidding strategies to find top performers.

6.3 Focus on ROAS:

• Optimize bids and targeting to maximize Return on Ad Spend.